The WNBA had long been in the shadows. For nearly a decade, the league has been struggling with low viewership and declining revenue. Thankfully, all of that changed when Caitlin Clark burst out onto the scene.
Coming in with her star power, the WNBA saw an immediate boom in its revenues. As the viewership increased, the league also saw a significant boost in its cash flow.
Only recently, ESPN announced record WNBA viewership for the 2025 season. And if that was not enough, the New York Liberty co-owner, Clara Wu Tsai, has some more good news.
Clara Wu Tsai Details Bright Days Coming Up For The WNBA
Despite the New York Liberty’s recent fiasco with Sandy Brondello, the franchise has been one of the most profitable in recent times. In 2019, the duo of Clara Wu Tsai and Joe Tsai acquired the Liberty. And immediately, they put in active efforts to make the team stand out.
Initially, the duo invested a significant amount of money, but the Tsais are now reaping the rich benefits of their earlier hard work. Speaking about the team’s current valuation, Wu Tsai pointed out that back in 2019, the franchise did not have a very high market value.
However, as of 2025, the Liberty has a valuation of a whopping $450 million. With the impressive growth, the Liberty co-owner is now targeting a milestone of $1 billion soon.
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In fact, Wu Tsai also pointed out how in the near future, more teams will be hitting the $1 billion mark.
“In fact, I actually think there might be more than one WNBA team who actually reaches a billion-dollar valuation in the next five to 10 years. It’s obviously based on revenues. We look at the trajectory of revenues, and for the last three to four years, we’ve been growing revenues on the order of 20% to 80% on all the key metrics. We fully expect all of that to continue,” said Wu Tsai.
The New York Liberty are now the most valuable team in the WNBA, valued at $400 million after a recent minority stake sale. It’s the highest valuation ever for a women’s sports franchise anywhere in the world.
— Boardroom (@boardroom) June 6, 2025
League-wide, business is booming. Attendance hit 2.4 million in… pic.twitter.com/EfW4iABDRY
Well, such a statement will surely make the WNBA franchise owners’ eyes light up. However, despite all the positive news ahead, the revenue-sharing rift appears to be deepening. And now, Jackie Young had also expressed her frustrations.
Jackie Young Questions Low Revenue Sharing Despite Increased Cashflow For WNBA
From Wu Tsai’s statements, it is certain that things are pretty much on the rise for the WNBA. However, the athletes have been constantly pushing for a greater share of the revenue, which the authorities have not yet granted. Currently, the WNBA allocates 7% of its revenue to its players. And this is peanuts compared to the 49% of the NBA.
Frustrated at the same time, Las Vegas Aces star Young stated, “It really is important. I think it’s just important that we get what we deserve. I think that’s the biggest thing. We’re playing at the highest level with the best in the world. Obviously, pay is a big one. But I think the biggest thing, like, is the revenue share.”
The scenario does indeed look utterly confusing. And with the CBA negotiations ongoing, it now remains to be seen what’s next for the league.