How Much Is WNBA’s Revenue In 2025? All You Need To Know

The WNBA and ANBPA are seeking a solution to the CBA discussions, where revenue sharing remains one of the most significant unresolved issues for both parties. Recently, A’ja Wilson addressed a persistent CBA myth that WNBA players seek NBA-level salaries, highlighting the importance of revenue sharing.

Fans have so far heard about the league being in debt for years, and amid this, the revenue sharing seems to be an unrealistic demand from the players.

How Much Is WNBA’s Revenue In The 2025 Season?

The rise of the WNBA was one of the biggest talking points in women’s sports, which had been experiencing gradual growth over the years. However, 2024 proved to be a massive season for the WNBA. With record ticket sales, attendance records, and merchandise sales, the league experienced its most significant surge in history.

The trend continued in 2025 as the WNBA broke its two-decade-long regular season attendance record, midway through the season. This surely impacted the revenue, and according to Deloitte’s report, just before the start of the season, projects women’s basketball revenues alone to top $1 billion in 2025, which is nearly half of what the women’s sports’ revenue is ($2.35 billion). It’s also a major leap from $710 million last year.

Deloitte just predicted that women's sports will be the next multi-BILLION dollar industry – reaching $2.35B in global revenue in 2025.

How can anyone still be doubting that women's sports is BIG business? 🤔https://t.co/4Qkne8ev7Q

— Caroline Fitzgerald (@goalscaroline) March 24, 2025

It is worth noting that although the league has secured lucrative media deals, they will not take effect until the 2026 season. The revenue increase is attributed to multiple investments and sponsorship deals secured by the league in support of its success in the 2024 season.

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Now, with such a rise in revenue and projected valuations even higher than the current numbers, it is clear that the WNBPA is seeking its ‘fair’ share, which is impacting the ongoing CBA discussions. While they receive an estimated 9.3% of the total revenue, their counterparts in leagues like the NBA take home almost 50% of the basketball-related income.

How Revenue Sharing Is Impacting The CBA Standoff

Revenue sharing is the central and most contentious issue in the ongoing CBA standoff between the WNBA and the Women’s National Basketball Players Association. The conflict centers around players demanding a system to link their salaries directly to a fixed percentage of the league’s growing revenue, a model common in other major sports such as the NFL and NBA. But the league is proposing a different model.

The WNBA and its owners aim to strike a balance between increased player compensation and the league’s long-term financial viability, particularly with expansion plans underway. The league has proposed an “uncapped revenue sharing model” but wants it to be a separate system from the salary cap calculation, which the players argue “undervalues” them.

According to the current CBA model, the salary cap increased by a fixed 3% annually. Regardless of how high league revenue exceeded the set targets, the players would get 3% increase in their cap valuation.

The players are determined not to agree to any deal that does not link the salary system to actual business performance.