Kelsey Plum Officially Splits With $2.8 Billion Sneaker Brand After Four Years Following Adidas Tease In Unrivaled

Kelsey Plum is one of the WNBA’s gifted stars, with two championships and a number of gold medals under her belt. The WNBPA’s high-ranking athlete and Spark’s veteran star took over multiple roles in her career. The star also took charge of the young side in the FIBA World Cup qualifiers and showed her leadership, praising the veterans on the team for their impact.

While the player showed her grip on most of the activities around her, she recently lost a grip on her shoe deal, and that’s because of her actions at the Unrivaled league.

Kelsey Plum Losing Sneaker Deal

As it happened, the Phantom BC’s guard chose to wear Adidas shoes during season 2 of the 3-on-3 league. She actually has a deal with Under Armour and even has a signature shoe with the sneaker brand. But her decision to choose Adidas over Under Armour resulted in the termination of her deal.

“We appreciate the partnership we’ve had with Kelsey and everything she’s contributed,” Under Armour said in a statement. “As we sharpen our focus and build for what’s next, we’re moving in different directions. We wish her the best.”

BREAKING: Under Armour and Kelsey Plum have officially parted ways after a 4 year partnership, UA tells B/R Kicks.

Speculation of Plum leaving the brand arose when she began wearing adidas sneakers during her Unrivaled season.

Read more here: https://t.co/UvNKxXPRVp pic.twitter.com/yhvV9QqNlD

— B/R Kicks (@brkicks) April 21, 2026

Interestingly, Plum has yet to officially announce her split with Under Armour, but about the Unrivaled incident, Under Armour maintained that it was an issue with the shoes, causing Plum’s change in footwear.

Now, fans will be eagerly waiting for Plum’s response, who is an outspoken person and famous for her blunt responses. Fans know that the player is currently focusing on her LA Sparks duties and also did a huge favor to the franchise by signing her contract. Plum even joked about her contract in a viral social media photo.

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Kelsey Plum Signs Team-Friendly Contract

The new CBA deals handed massive salaries to players and supermax salaries to the franchise’s key figures. Kelsey Mitchell became the first Supermax signing player, and the next in line was her name twin in LA.

But the 31-year-old decided to give the Sparks financial flexibility as they build their roster for 2026. Her decision allowed the franchise to add Nneka Ogwumike to the roster, giving them more championship experience on the floor.

The Sparks are signing four-time All-Star and two-time champion Kelsey Plum on a one-year, $999K deal to return to Los Angeles.

The 31-year-old was in line for the $1.4M supermax contract, but chose to sign at a discounted rate to allow LA flexibility to build a title-contending… pic.twitter.com/rSkVfM00Oa

— TSN (@TSN_Sports) April 12, 2026

The Sparks will look to better their performance in the 2026 season, and in the meantime, fans will also get an update from Plum’s camp on the shoe deal termination.