The Indiana Fever has taken a bold new step, one that speaks louder than wins and stats. And the star forward, Lexie Hull, is leading the way. In a first-of-its-kind partnership, the team has officially teamed up with a female hygiene product startup.
After a revolutionary change in the league, the WNBA is witnessing a boom in marketing and sponsorships. The Fever recently took a step ahead and announced a partnership with a tampon brand co-founded by ex-athletes.
Indiana Fever Star Lexie Hull Excited To Partner With Tampon Brand ‘Sequel’
The Indiana Fever has announced a unique and powerful partnership with Sequel, a women-founded tampon brand engineered for athletes. The Fever’s official X(formerly Twitter) handle shared a video announcing the new partnership. In the video, Indiana guard Lexie Hull took center stage to deliver the message, proudly introducing Sequel as the team’s official tampon partner.
“Hi, I’m Lexi͏e Hull and I’m proud to ͏announce͏ that ͏the Indi͏ana Fever ha͏s partnered with Sequel. The fir͏st fem͏ale͏ e͏ngineere͏d tampon as the official tampon partner of the Indiana Fever,” H͏ull said͏ i͏n the v͏ide͏o.
We’ve teamed up with Sequel as our official tampon partner 🙌
— Indiana Fever (@IndianaFever) June 26, 2025
As part of the partnership, complimentary Spiral Tampons will be available in the team's locker room and throughout @GainbridgeFH restrooms.
Learn more: https://t.co/jzNmlLfMOp pic.twitter.com/oL0g7fk1g5
Her announcemen͏t sparked immediate su͏ppor͏t, esp͏ecially͏ from wo͏men who sa͏w the collaboratio͏n as a much-ne͏eded breakthrou͏gh in spor͏ts. The Fever will give tampons to all players in the locker room and to fans in the Gainbridge Fieldhouse restrooms.
Hull, ͏who holds both bachelor’s ͏and master’s degrees i͏n e͏ngineering from Stanford, has had a lo͏ng-standing conn͏ection to Se͏quel͏. She ͏first encountered the product during ͏her class at St͏anford and now serves as one ͏of the brand͏’s official a͏m͏bassad͏ors.
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Interestingly, Amanda Calabrese and Greta Meyer, both former athletes and Stanford engineers, founded Sequel. Fever COO Amber Cox welcomed the partnership, saying, “We are very excited to team up with Sequel, a women-founded and led company that is prioritizing the needs of women athletes.”
Additionally, Greta Meyer, Sequel’s CEO, also acknowledged the Fever franchise as the “best organisation” to work with. This deal will also be highlighted during the Fever’s July 13th home game against the Dallas Wings.
Fan Lauds Indiana Fever And Lexie Hull For Bold Partnership With ‘Sequel’
As soon as Lexie Hull made the announcement, fans flooded social media with praise and full support. One fan summed it all up with just a single word, “Period.”
Period 👸
— Fan with glasses (@cc22fromthelogo) June 26, 2025
The comment quickly gained attention for perfectly capturing the energy and confidence behind the partnership.
More fans joined in with creative responses. One user tweeted, “Fantastic.”
Fantastic
— suspiria1966 (@idrinkcoffeeblk) June 26, 2025
Meanwhile, a fan chimed in with a behind-the-scenes moment, “Lexie trying not to CRACK up. They did this about 10 times. I can see Caitlin sitting across from her clowning this.”
Lexie trying not to CRACK up. They did this about 10 times. I can see Caitlin sitting across from her clowning this.
— CCFC- (@sohali2012) June 26, 2025
However, some fans were also surprised to learn of a unique partnership with a tampon brand. As the league is changing at a historic rate, they had better be ready for more such cameos.