WNBA players are not making a fortune from their fixed salaries, with almost none of them.
But they are actively using their personal brand to promote, endorse, and even start something of their own. And that very well is the case with Lexie Hull.
After Hull announced a return to Rose BC’s Unrivaled roster, she is working on a new brand venture alongside one of her friends.
Lexie Hull Kicks Off New Venture Beyond WNBA
The Indiana Fever guard, fresh off a career-best season that helped push her team to the WNBA semifinals, was all over the internet.
However, Hull knows the real struggle of maintaining peak performance while finding ways to deal with health issues. It’s better that she spends her leisure time stepping out rather than being idle.
And that’s what she’s doing. The Fever star has recently shared the moment in a TikTok video that quickly racked up views from fans eager for her next chapter.
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In the video, Hull added a text on video that read- “POV you’re building a brand with your bestie.”
— Lexie Hull and Sophie C reposts TikTok (@HullTiktok) November 16, 2025
Additionally, she captioned the video “founder things.”
The video showed her and an unnamed friend in a creative space lined with garment racks, modeling outfits with easy chemistry that screams long-time collaborators.
Although nobody knows exactly what it was all about, we can make a guess that it might have something to do with a clothing brand. Just a near guess.
Lexie Hull Is Having A Pretty Busy WNBA Offseason
Hull’s brand tease is just another side of her busy offseason moves. It was one of her activities that kept her far from idle since the Fever’s Game 5 exit.
Recently, she and her sister Lacie inked a speaking gig at the TitleOne Tip Off Classic in Idaho Falls, Idaho. It was for a high school tournament where the twins would drop wisdom on focus, hustle, and digital footprints for 16 varsity squads.
Earlier that week, Hull also traded her whistle for a caddie bib at THE ANNIKA driven by Gainbridge pro-am in Florida, looping for Caitlin Clark and LPGA star Nelly Korda alongside Sophie Cunningham.