The Phoenix Mercury have long been in the league. They are currently one of the WNBA’s original eight franchises and have been active since 1997.
Though there have been recent controversies around their veteran Alyssa Thomas joining rival league Project B, the team has moreover been one of the top contenders.
Now, as the league approaches its 30th season in 2026, the organization is making sure the vibe matches the milestone. So the Mercury has officially unveiled a complete rebrand to kick off the anniversary celebration.
Phoenix Mercury Rebrands Themselves For 30th WNBA Anniversary
While most other WNBA teams are busy with the 2026 WNBA Draft lottery anticipation, the Mercury are looking at things very differently.
And the timing for their recent rebranding couldn’t be perfect. However, the rebrand, revealed just ahead of the offseason, introduces a sleek, modernized logo system and an updated color palette.
Part of the evolution was creating a complete system. A full kit of elements that work together to tell the story of Mercury Basketball. pic.twitter.com/W9oN9KvqKh
— Phoenix Mercury (@PhoenixMercury) November 24, 2025
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While the team remains committed to its iconic purple and orange roots, the new design strips away the gradients and bevels typical of 1990s aesthetics.
What they now have is a cleaner, minimal overall design with a bolder ‘planet’ emblem that emphasizes the team’s name and speed.
Team executives described the ‘facelift’ as a necessary step to match the modern landscape of sports branding. The new identity focuses heavily on the concept of the ‘Valley.’
Phoenix Mercury Players Are Gearing Up For Unrivaled
While the front office gave the Phoenix Mercury fanbase a complete revamp, the players, on the other hand, are preparing to make the most out of their talents in a new setting.
Several Mercury stars have committed to playing in Unrivaled, the professional 3-on-3 league co-founded by Breanna Stewart and Napheesa Collier.
Additionally, this offseason venture allows players to earn significant salaries and stay in elite shape without the wear and tear of overseas travel.
Headlining the Mercury’s involvement is center Brittney Griner, who will compete on U.S. soil this winter. She is joined by All-Star guard Kahleah Copper and forward Satou Sabally, ensuring that Phoenix’s core remains active and competitive during the break.