Sophie Cunningham spent most of Monday morning in a New York studio instead of a gym. The Indiana Fever guard, still on crutches after tearing her MCL in September, Cunningham debuted on Good Morning America and sat across from hosts and talked Chiefs football, steak nuggets, and how a simple T-shirt changed her offseason.
Her appearance marked the latest step in a rapid rise from role player to brand spokesperson. While the segment lasted less than five minutes, it showed exactly why Cunningham has become one of the WNBA’s most marketable names.
She walked in with a script, left with a viral clip, and kept the focus on the partnership that brought her there in the first place. Probably one of the most marketable WNBA stars.
What Was Sophie Cunningham’s Good Morning America All About?
Cunningham appeared on the October 28 broadcast at 7:30 a.m. Central, sharing the desk with political reporter Jonathan Karl and cookbook author Vaughn Vreeland. She opened by picking her hometown Kansas City Chiefs to beat the Washington Commanders on Monday Night Football.
Interestingly, the prediction came true hours later with a 28-7 win. The football talk served as a warm-up. The real pitch came next, and that was Arby’s new steak nuggets, the main reason Soph was on the show.
Who is on @GMA with her promo, @Arbys ?? Sophie Cunningham . She is doing her thing. pic.twitter.com/qNWNdSlbzq
— CCFC-off season (@sohali2012) October 27, 2025
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The brand partnership started last July, long before Cunningham ever laced up for the Fever. Arby’s sent her a branded T-shirt; she wore it in a viral clip, and the deal grew from there.
On GMA, she held up the shirt and explained how one post turned into a full marketing campaign. “They gave me one of these shirts and it kind of blew up to be honest,” she said. “I didn’t think it was going to, but it has been an absolute hit.”
Additionally, off the court, her social following spiked after Cunningham was ejected in June for defending Caitlin Clark. Ring and Arby’s deals followed, then the ‘Show Me Something’ podcast happened.
Sophie Cunningham Had Only Good Things To Say About Arby
After the cameras stopped, Cunningham posted a clip of herself reading GMA’s signature sign-off. The feature was so overwhelming that even the Fever guard was in disbelief and tweeted, “can you just imagine?”
can you just imagine?😏😜 @GMA @Arbys pic.twitter.com/n1879WoHbO
— Sophie Cunningham (@sophaller) October 27, 2025
The praise fits a player who has leaned into the media all year. Her podcast launched mid-season; episodes now pull clips from practice, road trips, and recovery updates. Arby’s stays front and center.
While Cunningham enters 2026 as an unrestricted free agent, the Fever must decide whether to bring back the shooter who started 13 games and stretched defenses alongside Clark. Whatever the contract says, the brand work is already locked in.