Amid the CBA standoff, the WNBA is facing another challenge in the form of Project B, which aims to capitalise on the popularity of WNBA players and lure them away from the league with lucrative pay and even equity sharing. Nneka Ogwumike and Alyssa Thomas were two big names who joined the new 5-on-5 league, and Cunningham could be the next one.
WNBA fans threw shade at Alyssa Thomas for joining Project B, calling her a “hypocrite”; they even targeted the WNBPA president, Ogwumike, who was the first player to make the bold move, but they might not say anything to the Fever forward, as she already declared her intention on the topic.
Sophie Cunningham Talks About The Possibility Of Joining Project B
The former Mercury star was at the Annika Pro Am LPGA event, where FOS’s representative had a chance to catch up with her for an exclusive interview. As expected, the fans got ‘unfiltered’ responses from her as she was clear and precise on many topics.
On the CBA standoff, Cunningham issues a grim outlook for the 2026 WNBA season, citing considerable uncertainty surrounding its feasibility. Similarly, she was candid about the possibility of joining Project B. “I don’t know too much about it. You know, you see stuff on social media, but I also know how social media goes. So you got to take it with a grain of salt. But, you know, if people are going to be paying you multi-million dollar deals, why would you not?” Cunningham said.
Sophie Cunningham on the CBA and potential Lock out and on Project B 👀
— Birdie 🦜 (@birdology_) November 14, 2025
“think the last meeting was about two weeks ago. I know our execs are talking with their people every single day. I don't think there's been much movement. I think at least there's communication. So that's… pic.twitter.com/5OGXM3Fq9e
Even though the contracts of Ogwumike or AT’s players are not public yet, according to reports, Project B is offering around $2 million as a base salary to the players and also handing out equity shares, which are key demands in the CBA negotiations. If the WNBA’s existence is in question, then the 29-year-old’s decision to join the Project B might be justifiable.
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And it’s not only the money that might be the case for the Fever forward, as she already secured another mega deal and is earning handsomely off the court.
Sophie Cunningham Lands Another Lucrative Off-Court Deal
As an athlete, every player is looking to contribute to the game one way or another and win some accolades in their career. As for the earnings, fan-favourite players receive numerous off-court offers, which provide them with financial stability. The same is the case for the former Missouri, who recently collaborated with the $2.1 billion Boston Beer Company as the newest face of its Sun Cruiser drink.
“Grab a sun cruiser and give a toast to @sophie_cham, our newest partner in the sun cruiser fam. We’re kicking off the fun with a party in NYC this week. Hit the link in our bio for more info and to RSVP. ☀️🏀” announced the brand with Sophie Cunningham dressed in a full white outfit, to which Sophie responded, “☀️😏🔥” the post reads.
The senior brand director for Sun Cruiser. Erica Taylor praised the player’s personality, calling it suitable for the brand, which is also looking to expand its reach through SC. The player already has a massive fan following and has recently earned many deals since joining the Indiana Fever.