Sophie Cunningham might not be in action like many other WNBA players in the Unrivaled league or any other league, but she still is an in-demand player and fan favorite. She recently won over Fever staff with a unique gift ahead of the 2026 season.
While she represents many qualities marketers need, the player now took a step, signing with 3 Arts Sports for off-court activities and branding, too.
Sophie Cunningham Gets New Representation
The Fever forward was one of the top followed athletes from the league. But after joining the Indiana franchise, her popularity reached new heights. While the player got many new brand sponsorships, she now has a new representation for her off-court activities, also.
According to the report, the 29-year-old signed with 3 Art Sports, which already takes care of many high-profile NFL players like Travis Kelce.
WNBA guard Sophie Cunningham has signed with 3 Arts Sports for off the court representation.
— Sports Business Journal (@SBJ) January 29, 2026
She remains with Perry Rogers and PRP for on-court matters, while 3 Arts supports her media, brand, and entertainment deals.
3 Arts already reps Travis Kelce, Myles Garrett, and Jayden… pic.twitter.com/L8378I2WMf
Confirming the deal, co-heads of 3 Arts Sports, Aaron and André Eanes, said, “Sophie represents the modern athlete – bold, expressive, and driven by purpose beyond the game. She brings a strong point of view, natural charisma, and a clear vision for where she wants to go next. We’re excited to work alongside her existing team to help build a platform that extends her impact into entertainment, storytelling, and meaningful business opportunities.”
Scroll to continue reading
Trending WNBA News
For WNBA-related activities, Sophie Cunningham will continue to work with her agent, Perry Rogers, CEO and founder of PRP. He even reacted to the collaboration with the 3 Art Sports.
“We’re excited to partner with 3 Arts Sports to combine our expertise on the court and in marketing with their knowledge in media and entertainment to provide the strongest network for a true multi-hyphenate athlete,” Rogers added.
Although the player gets representation from two different agencies, she certainly has a massive backing and marketing team, with many celebrities constantly lauding the player’s aura. UFC’s Dana White is no different.
Dana White Gives A Huge Shout Out To Sophie Cuningham
Earlier, when the Missouri star spoke about WWE and John Cena on her podcast, calling herself a WWE girl, Nikki Bella called out Cunningham for a special match. Though that chapter cooled off quickly, Dana White’s recent actions again connected her with in-ring actions.
Recently, he posted a video with similar intentions, but fans noticed his T-shirt featuring Sophie Cunningham’s photo, in which the Fever forward is giving the middle finger.
Love the T-Shirt Dana! https://t.co/Hhechmg6se
— Ken Swift (@kenswift) January 23, 2026
Cunningham also reacted to the post and commented, “couldn’t love this anymore 🔥🔥🔥.” Fans should be ready to see her around the UFC ring.