The WNBA and WNBPA are currently struggling to find a sweet spot on the commercial terms of the CBA negotiations. Earlier in December, the WNBA projected a $700 million loss, which came down to around $ 500 million with WNBPA’s change in demands. While WNBPA fired back at WNBA for false calculations, a recent Unrivaled league news would add more drama to the discussions.
As per the latest statement from the Unrivaled commissioner, Micky Lawler, the 3-on-3 competition is on track to make a huge profit, which will surpass its inaugural season’s success. Moreover, the winners, Mist BC, will receive double the amount in prize money as last season’s champions, Rose BC.
Champions Mist BC Earns Big Following Unrivaled’s Massive Financial success
The Mist BC won the championship game against the top-seed Phantom BC with an 80-74 victory. While the 2025 winners, Rose BC, shared a $300K prize, the Mist BC received $600 K. The massive rise in prize was just symbolic as the league itself enjoyed huge success in season 2.
As per Unrivaled Commissioner Micky Lawler, the league “was on track to generate” $45M in revenue in its second season after making $27M in 2025 just before the semifinal games. While revenue doubled over the one-year span, the league is already looking ahead to expand into more cities.
Unrivaled’s second season ended with the Mist taking the championship & six players splitting a $600K purse 🏀
— Sports Business Journal (@SBJ) March 5, 2026
But the bigger story may be the league’s rapid growth: expansion teams, a sold-out Barclays Center semifinal, a tour stop in Philadelphia, and revenue projected to jump… pic.twitter.com/ppX9FTfHou
Earlier, Unrivaled saw plummeting TV ratings, which raised serious concerns. As per the report, the season saw a 31% drop in overall ratings. The sold-out Philadelphia and Brooklyn arenas handed the league a massive success.
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Unrivaled League Planned Final In Brooklyn
Following the $2 Million success in Philly, the league started exploring a big-market takeover with Brooklyn handing them a chance for the semifinals move. Although it was a last-minute change of the venue, the league authorities were confident about the success with a WNBA team already established in the city.
Co-owner, Breanna Stewart, even revealed that the league was looking to move the final to Barclays Center, but decided against it and moved back to the Miami facility where the Rose BC lifted its first championship.
Now, after the recent win, Mist BC also has its banner in the rafters, and the captain, Stewart, is earning her first finals MVP award in the competition.