The WNBA, as we know it, is undergoing drastic changes. With the players fighting for equal rights, things are looking extremely bleak at the moment. As both sides continue to go back and forth on the CBA deal, they have pushed the deadline back twice. However, despite all the negatives surrounding it, the positives are also emerging.
Following the emergence of Caitlin Clark and co., the WNBA has witnessed a boom in its revenue. With two more new teams joining next year, things are looking as exciting as ever. Both Toronto Tempo and Portland Fire have started to work on their roster. And while Tempo has appointed Sandy Brondello as their head coach, the Fire was not far behind. With Alex Sarama at the helm, here’s a look at who he is and all the details fans would look for ahead of the season.
Who Is Alex Sarama?
In a recent announcement, Alex Sarama was appointed as the head coach for the Portland Fire. Now, for those who are unfamiliar with him, Sarama was born in Guildford, England, and went on to become a basketball coach. Initially, he studied history at the University of Nottingham. Soon, his love for basketball took over, and he gradually shifted his attention towards coaching.
Today we welcome Portland Fire Head Coach, Alex Sarama.
— Portland Fire (@theportlandfire) October 17, 2025
A globally-respected innovator in basketball who joins from the Cleveland Cavaliers, Sarama’s approach blends creativity, performance science, and a deep understanding of how athletes learn and adapt.
His approach has… pic.twitter.com/KHl4f98SnI
Speaking about his coaching history, Sarama built a strong reputation as an assistant coach with the Cleveland Cavaliers. However, he has also collaborated with notable organizations such as NBA EMEA, Paris Basketball, Rip City Remix, and the London Lions.
Alex Sarama’s Career At A Glance
Sarama kicked off his coaching journey in Europe. He worked at the NBA Europe office in Madrid and assisted with initiatives for leagues taking place in the Middle East, Africa, and Europe. Next, Sarama went to Italy and took on a role with the College Basket Borgomanero.
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The Portland Fire made waves hiring Alex Sarama, an NBA assistant known for his “CLA Method.”
— Good Follow (@GoodFollowShow) October 23, 2025
Innovation or another missed opportunity to elevate someone from within the W? 🤔@ROSGO21 & @angel_35 break down what this move says about where the WNBA’s headed!
🎥:… pic.twitter.com/jDiBZZXiwZ
As he gained widespread attention for his unique, constraints-led training philosophy, the London Lions soon called him up for a job. Apart from these, Sarama was also the player development director for Rip City Remix before ultimately joining the Cavaliers.
FAQs Related to Alex Sarama
Q1. Where Did Alex Sarama Attend College?
A: Alex Sarama studied history at the University of Nottingham
Q2. How Many Years Was Alex Sarama Associated With The Cleveland Cavaliers?
A: Sarama was with the Cavaliers for one season. He joined the team back in the summer of 2024.
Q3. What Are The Teams That Alex Sarama Has Worked With?
A: He has worked with Rip City Remix, the Cleveland Cavaliers, the London Lions, and more.
Q4. When Was Alex Sarama Confirmed To Be Hired As The Portland Fire’s Coach?
A: The franchise confirmed Sarama’s hiring on October 14, 2025.