The WNBA 2026 will enter a new era, expanding to 15 teams, and the new CBA will also empower players to deliver at the highest level. While the improved salary values are currently making the headlines, from A’ja Wilson’s mega supermax contract salary to Azzi Fudd’s lucrative rookie contract, earning Fudd a staggering $500K in her first season, the aim is to have a better game experience for fans and players.
Although the CBA addressed the players’ concerns, the league is now focusing on fans, and the first thing it introduced in the new WNBA App feature is.
WNBA App Update With ID Personalization
Cathy Engelbert was excited with the CBA announcement, calling it an historic moment for the league and players. While the CBA confirmation got many other pending projects moving, the league also worked on improving the fan experience on its app, which is one of the WNBA’s revenue sources.
An upgraded WNBA App is launching on Friday, featuring WNBA ID, a free global account that personalizes the fan experience. The app will provide live streaming of WNBA League Pass games and real-time content. WNBA ID connects users with WNBA.com and the app, allowing them to choose favorite teams, follow players, and get personalized updates.
Get ready for Season 30 with your new WNBA ID 🙌
— WNBA (@WNBA) April 17, 2026
Easily sign in on https://t.co/UleNpBkXmW and App 💻📱
Receive personalized content 🎥
Get VIP access to the league🔓👀
Sign up for FREE: https://t.co/S4KFutdole pic.twitter.com/UohbNf6ZTw
Members will enjoy VIP access to special league experiences during the preseason and All-Star weekend in Chicago in July. They will also receive a free preseason preview of WNBA League Pass from April 25 to May 3, along with 25% off merchandise online. Devin Ward led its development.
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While this update will certainly attract more fans and eyeballs to the game, the league is also looking to expand its geographical reach with games in other countries.
WNBA Going Global Within Two Years
The WNBA’s current growth prompted the massive CBA valuations, while players played their role in attracting the fanbase, and some players’ popularity hinted at an opportunity for the league to go global. Players like Angel Reese, Sabrina Ionescu, and A’ja Wilson made a world tour with their signature sneakers. Reese signed a partnership for Reebok with the WNBL, making a bold statement in the league.
Impressed by the league’s reach and popularity, the league commissioner spoke highly of its growth and shared plans to play in other countries.
Engelbert said, “That will likely begin with some international preseason games, with the long-term goal of bringing regular season games to fans around the world … Expanding our global footprint is a major priority.”
Cathy Engelbert on the WNBA exploring games outside of North America in the future:
— Underdog WNBA (@UnderdogWNBA) April 13, 2026
"That will likely begin with some international preseason games, with the long-term goal of bringing regular season games to fans around the world … Expanding our global footprint is a major…
While the NBA already conducted games in Europe during the 2025-26 season, the WNBA may also follow suit to test the waters.