The March Madness season is on, and there are already multiple claims for the championship in the 2025-26 season. Many favor the UConn Huskies to win the title, looking at their unbeaten run and depth on the roster. ESPN’s Holly Rowe sees UCLA as a potential challenger for the Huskies’ throne.
Looking at the brackets, the March Madness games will be entertaining and exciting to watch, with fans tuning into their favorite team’s games and also checking on other teams’ performances and data online.
Amid this, the Huskies now monetize these searches, making it a one-of-a-kind model for a program.
Overtime Bags Exclusive UConn Women’s Basketball Content Partnership
In the world of data, information, and content, the UConn Huskies set an example by signing an exclusive content partnership with another renowned brand, Overtime.
The deal includes a first-of-its-kind branded content studio on campus. Its purpose will see the Huskies producing video and more there during the March Madness games. It could be a model for Overtime going forward, clearly, but it’s also one for others looking for unique NIL opportunities in women’s sports to learn from.
𝗦𝗕𝗝 𝗘𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲: @overtime and @UConnWBB are partnering on a first-of-its-kind branded content studio on campus 🏀
— Sports Business Journal (@SBJ) March 17, 2026
The deal includes premium and branded content with Wendy's and Google Gemini, distributed across 120M+ followers.
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Head of Overtime Select, Sascha Malas, points at the huge response from the fans and said, “I was on campus a couple weeks ago, and the amount of seniors … that came over to me, and they were like, ‘Wow, Overtime’s having a studio here. That’s so cool!’ Because to these athletes, we’ve been following them for seven to 10 years, and for them to now appear in Overtime content, branded and unbranded, is really cool for them.”
While the Huskies would pioneer a unique trend in the world of content creation, their players continue to dominate the courts and recently earned All-American honors.
UConn Huskies’ Two Stars Earn USBWA First Team All-America Honors
The Huskies had been a dominant force in the 2025-26 season and landed a top seeding over UCLA as the March Madness schedule rolled out. Two key pillars for their command over the court were Azzi Fudd and Sarah Strong. For their performances, the guard forward pair earned a place in the First Team All-Americans by the U.S. Basketball Writers Association.
right where they should be 🤩
— UConn Women’s Basketball (@UConnWBB) March 17, 2026
Azzi Fudd and Sarah Strong are USBWA First Team All-Americans! pic.twitter.com/Hf9aLqIz2V
The senior guard is putting up huge numbers with her career-best 17.7 points average and nearly joins the exclusive 40/50/90 group with her efficiency. She already has a single-season career high in rebounds (87), assists (101), and steals (85).
As for Strong, the sophomore won the unanimous BIG EAST Player of the Year and the conference’s Defensive Player of the Year, as well as unanimous All-BIG EAST First Team and the All-Defensive Team.