WNBA Announces Major Partnership With $9 Billion Valued Footwear Brand For 30th Season

There will be a whole new look for the 2026 WNBA Season following the new CBA deal, broadcasting contracts taking effect, and the celebration of the three-decade completion. While there will be multiple noticeable changes in the league for the 2026 season, the league has just added another minor adjustment with its recent business activity.

The league added another sponsor for the season, signing a deal with a footwear brand. sketchers. The league made an announcement on social media via an official statement

WNBA Signs With New Footwear Brand For 2026 Season

The league’s growth has already been a topic of discussion among the fans and analysts. A recent report showed the WNBA beating major sports leagues worldwide in revenue growth in 2026. The ‘W’ side just upped its tempo, partnering with Sketchers as its official footwear partner.

Jackie Young, who was already an ambassador for the brand valued at $9 Billion, was excited by the news as she said, “For me, it’s all about staying comfortable and locked in, and Skechers gave me that all the way through our championship run last season. This season is going to be special, and it feels like the perfect time for Skechers to make it official. I can’t wait to see more players in the S on the court soon.”

WNBA and Skechers Announce Multiyear Partnership pic.twitter.com/6WSVGFTOnq

— WNBA Communications (@WNBAComms) May 6, 2026

Apart from the 2025 champion, other players associated with the brand are Kik Iriafen and Rickea Jackson. The Sky forward said the brand takes feedback from her, and the player loves the brand. The Washington Str also mentioned that the brand truly prioritizes the needs of female athletes.

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As for the league, the partnership allows them to have their presence on the world map, which is part of the league’s plan for the future.

WNBA Planning To Go Global In Upcoming Season

The NBA announced its plan to play games across the globe, with Europe as its first destination. The W side is also ready to join them as the commissioner announced during the 2026 draft night.

Engelbert said, “That will likely begin with some international preseason games, with the long-term goal of bringing regular season games to fans around the world … Expanding our global footprint is a major priority.”

Cathy Engelbert on the WNBA exploring games outside of North America in the future:

"That will likely begin with some international preseason games, with the long-term goal of bringing regular season games to fans around the world … Expanding our global footprint is a major…

— Underdog WNBA (@UnderdogWNBA) April 13, 2026

The league also partnered with another global brand, Procter & Gamble, earlier in the off-season, making the league ready to take on the world.